What you’ll see today is taken straight from my Big Idea newsletter.

Because it’s an important idea, I felt I should share it with my blog readers as well. Enjoy!

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Big Idea Newsletter

Here’s Myth #3, and how a simple change in perspective can help you create great content with less effort…

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A wife asks her husband, “Am I fat?” The husband answers, “Yes.”

To the husband, he is being honest.

But to the wife, he is being mean.

What is happening here?

Anything you hear from a different PERSPECTIVE can mean something totally different from what the speaker intended.

That’s why we have to be careful about some ideas or “advice” floating around on the internet.

These ideas are sometimes good ideas. But you need to look at them with the RIGHT perspective.

Or else it may mean something different to you than was originally intended. With the different meaning that you get, you will do a wrong action and end up with poor results.

Here is one such idea that becomes a deadly myth when put in the wrong perspective.

MYTH – BE ORIGINAL

The idea behind this is that with some many blogs around on the internet, how do you stand out? Well, you have to come up with something original.

That’s where you might begin to think that it’s about coming out with original information no one else is blogging about. Especially when you see it from the “Content is King” perspective.

You begin to crack your head and try to come up with original information that is unavailable anywhere else.

But if you have been on the internet for a while, you’ll know that every kind of information can be found on the internet.

Pretty much every keyword phrase, every niche, every topic, every angle has been covered. And yet more information is being published in a week than we can read for a lifetime.

It is “virtually” impossible to publish original information.

Another problem is related to what I talked about in myth #2, going into an unproven niche with no readers. If no one is blogging about it, it usually means there’s no audience for it.

What is happening here? Is the “advice” wrong?

When you view it from the WRONG perspective, it is.

You got to look at it from the RIGHT perspective.

Before I go on, let me tell you something that might shock you.

MOZART WAS A COPYCAT

Yes the great music composer, Mozart, was a copycat.

Music scholars who have studied Mozart’s early pieces have concluded that they contain no original music, but instead are arrangements of works by other composers…

… particularly of a man called Johann Christian Bach, with whom Mozart had studied in London.

Mozart’s eventual so-called “masterpieces” were the result being trained as a composer by the usual methods – copying, arranging and imitating the works of others.

(I learned of this from the book “Talent is Overrated”.)

Do you see what is happening here?

Mozart copied and arranged music pieces by other composers. He re-arranged his way to “originality”.

He imitated other great composers of his time, took a little here, a little there, absorbed it in his head and “re-mixed” them to become his masterpiece.

Of course, he did it with grace, skill and loads of practice. He took 18 years to come up with his first world-class masterpiece.

But in blogging, it’s really about the same thing – learning (and applying) information from credible sources and creating your own “re-mixed” but “original-sounding” articles.

Therefore, I advise you to think of it this way…

TRUTH – BE UNIQUE

There is a difference between being ORIGINAL and being UNIQUE. The difference lies in the approach.

- Original means you write something no one else is talking about.

- Unique means you write something already talked about but with your own unusual twist.

E.g. What I’m talking about is not new. It’s just that I took what I know from different sources and “re-mixed” them together to produce this article.

Just like what Mozart did for this music, in blogging you do the same:

1. Stick to popular niches proven to have readers
2. Learn and apply information from various credible sources
3. “Re-mix” them and add your unique twist or personality to become “original-sounding” content
4. Get better at it with constant learning and practice

With this, you won’t be wasting time and effort trying to do the impossible – come up with something totally original.

Instead, it won’t be long before you come up with your own unique article masterpieces.

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