By Clayton Makepeace
I’m so old, I’ll betcha my tie has gone in and out of style at least five times.
Not that I pay much attention to such things, mind you.
My professional life revolves around marketing trends. And there again, my advanced age means I’ve seen many promotional styles over the years.
But through it all, the [...]

By John Wood
It was 1898.
James Webb Young dropped out of school and started working for a book publisher. He was 12 years old.
By the time he turned 22, he was advertising manager. In 1912, he joined the prestigious advertising agency J. Walter Thompson. And he quickly became known as an “idea man.”
In 1917, Young became [...]

I must have got your attention with this one. After all, as bloggers, we celebrate originality.
We despise bloggers who are just plain copycats of other successful bloggers, and we admire the top bloggers for their freshness and originality.
So we say, “copying is a recipe for failure.”
Not true.
You’ve already read the article about Mozart, the great [...]

By Michael Masterson
I have learned many valuable lessons from my 15-year partnership with Agora’s legendary CEO, marketing genius Bill Bonner. None is more important than the Big Idea.
In my father’s time, this concept was best understood by David Ogilvy, one of the most successful commercial advertising men who ever lived.
In our time, that position is [...]

I always knew that Big Ideas were powerful. But I realized yesterday, I have much to learn about its TRUE power.
You see, I was having lunch with two entrepreneur friends. We were talking about how gurus always have their own famous concepts or Big Ideas.
Like how T Harv Eker has his Big Ideas about the [...]

Recently my 16 year old sister asked me about how to earn money blogging. Having read about the successes of some young internet entrepreneurs on the news, she was eager to start something herself.
I told her she needs to write something that people want to read, so that they learn something valuable from her blog [...]

Here’s another email from my Big Idea newsletter. Enjoy!
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I got to be careful with what I say here.
Because you might get the wrong idea that the following statement is totally wrong.
MYTH  – BE A FRIEND TO YOUR READERS
This statement is NOT wrong.
But like what I quoted before, “Balance is the Key to Life”. You got [...]

“This is the most discouraging and demoralizing post I have ever read anywhere. It falls into the category of not being able to get a job because you have no experience and not being able to get experience because you can’t get a job.”
I was reading the comments from a recent post at Yaro’s blog. [...]