What you’ll see today is taken straight from my Big Idea newsletter.
Because it’s an important idea, I felt I should share it with my blog readers as well. Enjoy!
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Big Idea Newsletter
Here’s Myth #3, and how a simple change in perspective can help you create great content with less effort…
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A wife asks her husband, “Am I [...]

In my first venture into making money online, I made a BIG mistake. I tried to sell “math game ideas”.
I thought it was a great idea. Games were fun for children, and they learn the fastest when they have fun. And my keyword research had shown that there were people looking for “math games”.
So I [...]

(If you haven’t already, be sure to read Part I first.)

Ever heard of the saying “birds of the same feather flock together”?
It’s basically saying, we always want to hang around people who are like-minded and share the same ideas as us, because we can resonate and connect well with each other.
Many bloggers know this but [...]

Starbucks rapid rise to world-wide success began when their CEO, Howard Schultz, then Director of Marketing, returned from a trip to Milan, Italy.

There, he had seen first-hand how the coffee-shops sold coffee and espresso drinks.

He advised the owners to do the same, but when they rejected his idea, he started Il Giornale coffee bar chain.

Howard’s idea was a hit, and his chain quickly became successful.

Two years later in 1987, he bought over the original Starbucks chain from the owners, rebranded the Il Giornale outlets as Starbucks and quickly began to expand…

… and the rest, they say, is history.

By 2007, the Starbucks company

- had more than 16,000 stores in 49 countries,
- serving 50 million customers a week,
- earning $672 million in profits.

All from selling a plain commodity – Coffee.

How can Starbucks become a mega-success by charging $3.00 for coffee drinks that could be bought at the convenience store for $0.79?

Other people may say that they have superior coffee and great customer relations, but I doubt so.

I once tried genuine top-grade coffee that was made out of a vintage silver coffee-maker – the kind that the aristocrats used in the early 1900s.

The coffee was absolutely top-class. The after-taste feeling was out-of-this-world. And it made Starbucks coffee feel bland.

As for customer service, I’m not sure about America, but in my country Singapore, the barristas seldom greet me with a smile, because they are always too busy and stressed.

Yet, Starbucks is still the #1 coffee shop franchise in Singapore, and the world.

So why is Starbucks so successful?