Charles’s note: Here’s a world-class copywriting expert who supports my view that ‘Communication is King’
By John Carlton
There’s nothing better than discovering a book by writer who knows how to get deep inside your head, so you can’t wait to get back to the book for another dose of the world he’s created. It’s even better [...]

“You have 15 seconds. Ready… go.”
I was in a Rich Dad seminar, and a young man had been selected from the audience to come on stage for the chance to pitch his business idea to Rich Dad advisor Blair Singer. He would be rewarded $100 if he can convince Blair that his idea is good.
To [...]

One of the best ways to get attention is to disagree. You and I live in an over-communicated society with millions of other bloggers, and I’ve found that disagreeing works very well in getting noticed.
Of course, I don’t mean that we should go around disagreeing with everybody for the sake of attention. That’s being an [...]