By John Wood
It was 1898.
James Webb Young dropped out of school and started working for a book publisher. He was 12 years old.
By the time he turned 22, he was advertising manager. In 1912, he joined the prestigious advertising agency J. Walter Thompson. And he quickly became known as an “idea man.”
In 1917, Young became [...]

I must have got your attention with this one. After all, as bloggers, we celebrate originality.
We despise bloggers who are just plain copycats of other successful bloggers, and we admire the top bloggers for their freshness and originality.
So we say, “copying is a recipe for failure.”
Not true.
You’ve already read the article about Mozart, the great [...]

By Michael Masterson
I have learned many valuable lessons from my 15-year partnership with Agora’s legendary CEO, marketing genius Bill Bonner. None is more important than the Big Idea.
In my father’s time, this concept was best understood by David Ogilvy, one of the most successful commercial advertising men who ever lived.
In our time, that position is [...]

I always knew that Big Ideas were powerful. But I realized yesterday, I have much to learn about its TRUE power.
You see, I was having lunch with two entrepreneur friends. We were talking about how gurus always have their own famous concepts or Big Ideas.
Like how T Harv Eker has his Big Ideas about the [...]